Audiences love it live and on demand, which has seen 10 Play pop in July with its biggest month ever!
10 Play achieved its biggest ever month of reach in VOZ of 2.3 million viewers. Combined with broadcast, Network 10 soared to 15.4 million viewers in July.
Minutes viewed on 10 Play was up 9% year-on-year in July and up 17% year-to-date.
Nearly 100,000 new members signed up, 27% up on the previous month.
Leading 10 Play’s success in July was Hunted, MasterChef Australia and Have You Been Paying Attention?, which all set records in July.
Hunted was 10 Play’s biggest show of the month with a BVOD audience of 118,000.
MasterChef Australia achieved its biggest BVOD audience ever and averaged 110,000. It was the #2 commercial BVOD series in Australia.
And Have You Been Paying Attention? also broke records with its biggest BVOD audience ever – 89,000.
Matildas fever hit an all time high and fans were drawn to the A-Leagues on 10 Play to watch their favourite players. Ahead of the FIFA Women’s World Cup, the Matilda’s v France friendly on July 7 hit 4.5 million live minutes and the second biggest BVOD audience ever on 10 Play (after MasterChef Australia Finale).
Source: Virtual Australia 5.0, Monthly reach (July), 2am-2am, When Watched BVOD audience based on OzTAM National VPM, 7 Day BVOD and Live Stream, YTD
