- 10 streaming is having its biggest year ever, up 16% year-on-year.
- 10 linear and streaming has reached 22.5 million viewers in 2025.
- 10 linear and streaming reaches 15 million Australians every month.
- 10 has eight of the top 15 regular programs in 16 to 39s.
- 10 has seven of the top 15 regular programs in 25 to 54s.
- Sam Pang Tonight: 10’s biggest new show launch since 2022.
- 10 News: Total TV audience up 12% on 2024.
- Formula 1® Louis Vuitton® Australian Grand Prix 2025: Up 34%. Biggest race audience since 2016.
- Have You Been Paying Attention?: Up 5%.
- The Cheap Seats: Up 7%.
- Gogglebox: Up 5%.
- Football: Paramount Australia’s entire coverage has reached 6.34 million Australians.
- Football: Isuzu UTE A-League home and away season up 9% year-on-year.
- Nickelodeon: #1 commercial multi-channel in kids.
- FAST channels up 16% on 2024.
Network 10 continues to capture audience attention reaching 22.5 million viewers across its platforms in the first half of 2025 thanks to celebrities, castaways, couch critics, cooks, comedians, news and gripping world sports.
Daniel Monaghan, SVP Content and Programming, Paramount Australia, said: “10 is home to the most popular comedies in Australia as well as family-friendly entertainment and fan-favourite reality TV.
“Audiences love to laugh with our weekly comedies Have You Been Paying Attention? and The Cheap Seats up year-on-year plus Australia’s favourite funny man launched Sam Pang Tonight that delivered our biggest new show launch since 2022.
“From celebrity hi-jinks in the jungle, survival on Samoan beaches, masterful kitchen wins, to hilarious quips from couch critics, our reality formats have connected with die-hard fans and engaged new audiences in H1.
“There were epic launches, strong seasons and huge finales but one stand out success was Gogglebox which, in its first season exclusive to 10, saw an astonishing 170% growth in streaming.
“But there’s more to come in the second half of the year with Survivor: Australia V The World premiering straight after we crown the winner of MasterChef Australia: Back To Win, The Amazing Race: Celebrity Edition jets off soon, Dogs Behaving (Very) Badly is back, Talkin’ Bout Your Gen launches with fearless new host Anne Edmonds, Ghosts Australia will hit our screens, Gogglebox returns to the couches, Sam Pang Tonight goes for round 2, and of course Big Brother is returning to its original home on 10,” added Dan.
Rod Prosser, Chief Sales Officer, Paramount Australia, said: “Our major event sport and growing news programming rounds out 10’s compelling content slate, plus with streaming up 16% year-on-year, 2025 has already seen an elevated market offering. And now our clients have easy access to important 10 Regional markets, all in one expert team at 10.
“Formula 1 set the pace with our entire coverage up 18% year-on-year and the race up 34%, plus football has been scoring with the Subway Socceroos having their biggest audiences ever on 10 up 72% on 2024 and Isuzu UTE A-League Men’s competition up 9%.
“10 News is also up across all bulletins and platforms, and we’ve just launched 10 News+ giving audiences even more in-depth news, current affairs and insights.
“Our Total TV offering provides unparalleled premium, brand-safe and diverse content on 10.
“The addition of strategic regional TV licenses and complementary sales expertise has created our powerful and unified national sales proposition.
“Combined with the power of our market-leading brand content and integrations, led by Paramount Brand Studio, along with our innovative digital advertising solutions including the expansion of our contextual CTV advertising experiences, we have impactful commercial opportunities for brands and campaigns of any size and target audience,” commented Rod.
AUDIENCE INSIGHTS FOR H1 2025.
STREAMING UP 16%.
In 2025, 10 is having its best year ever for streaming with viewing up 16% year-on-year. 10’s streaming audience has grown across on demand (+18%), live streaming (+13%) and on FAST, with viewing to over 50 FAST channels up 16% on 2024.
MORE OF THE TOP PROGRAMS IN KEY DEMOGRAPHICS.
In the first half of 2025, 10 has more of the top programs in younger demographics. In 16 to 39s, 10 has eight of the top 15 regular programs, and seven of the top 15 in 25 to 54s, including Have You Been Paying Attention?, Australian Survivor, I’m A Celebrity… Get Me Out Of Here!, Sam Pang Tonight, Gogglebox, The Cheap Seats, MasterChef Australia and Taskmaster.
10 NEWS UP 12%.
The recharged content strategy for 10 News is delivering results up year-on-year with a clean sweep of strong audience growth across all bulletins and platforms.
10 News reaches 3.27 million national total viewers each week, up 14% on 2024 with the national total audience for the 5pm bulletin up 12% on 2024 and streaming even higher, up 37% year-on-year.
All 10 News bulletins across the schedule have grown this year with 10 Late News audience up 18% compared with 2024, Lunchtime up 35% and Afternoons up 47%.
- 10 News 3.27 million total viewers reached – up 14% on 2024
- 10 News streaming audiences up 37%.
- 10 Late News total viewers up 18%.
- 10 Lunchtime total viewers up 35%.
- 10 Afternoons total viewers up 47%.
I’M A CELEBRITY… GET ME OUT OF HERE! BIGGEST LAUNCH SINCE 2022!
The year began in the jungle with our hapless band of celebrities joining the 11th season of I’m A Celebrity… Get Me Out Of Here! in its summer viewing hot spot.
The launch sizzled with a national total audience of 1.09 million, including its biggest live broadcast TV audiences since 2022. The series more than doubled the prior year’s timeslot audience, averaging a total national audience of 753,000.
The series reached 7.4 million Australians with fan engagement at an all-time high seeing more than 2.67 million votes cast, breaking voting records, up 6% year-on-year. With the votes closer than ever, Sam Thaiday was crowned the King Of The Jungle winning $100,000 for his chosen charity, Find Ya Feet.
- 7.4 million total viewers reached across the season.
- Launch averaged 1.09 million total viewers.
- Biggest live linear TV launch audiences since 2022.
FANS FUEL FINALE FEVOUR FOR AUSTRALIAN SURVIVOR.
Australian Survivor: Brains V Brawn II took us to the beaches of Samoa where 23 castaways survived 47 days outwitting, outplaying and outlasting the competition to win the title of Sole Survivor.
With a legion of diehard fans, the season reached 7.78 million total national viewers and recorded 10’s biggest streaming audiences of the year, averaging 210,000 streaming viewers per episode.
The fans brought it home for the finale where ‘Jungle Rat’ Myles Kuah took out the win, in the biggest finale since 2023, up 3% year-on-year in national total audience and #1 in its timeslot.
- 7.78 million total viewers reached across the season.
- 806,000 total national audience.
- 10’s biggest streaming audiences of the year averaging 210,000 per episode.
- Biggest finale since 2023 – up 3% year-on-year and #1 in timeslot.
GOGGLEBOX UP 5%.
The Goggleboxers were back dishing their candid opinions on the most popular shows on telly, and in 2025, the only place you can catch Australia’s favourite couch critics is on 10.
Gogglebox H1 averaged a total national audience of 754,000, up 5% on 2024, including its biggest ever streaming audiences, up 170%.
- 6.49 million total viewers reached across the first season in 2025.
- 754,000 total national audience – up 5% year-on-year.
- Biggest 10 streaming audience – up 170%.
There’s a second season on its way so get ready to settle into the couch for more laughs, gasps, screams and cries as the Goggleboxers make their way through the latest TV hits.
Formula 1® Louis Vuitton Australian Grand Prix up 31% YOY.
Network 10’s three-day coverage of the Formula 1® Louis Vuitton Australian Grand Prix hit the straight reaching 3.7 million national viewers, up 18% year-on-year.
Viewers were on the edge of their seats as they watched Lando Norris win the Formula 1® Louis Vuitton Australian Grand Prix – Race for McLaren, in a dramatic race with mixed weather conditions and multiple crashes.
The race itself had a national total audience of 1.06 million, up 34% on 2024. It was the #1 sport of the day and the biggest race audience since 2016.
- 3.7 million total viewers reached across the coverage – up 18% vs 2024.
- Biggest streaming audience ever – up 97% vs 2024.
- Biggest Race audience since 2016!
- Race: #1 sport of the day, and #1 sport in 25 to 54s and 16 to 39s.
- Race: 1.06 million national total audience – up 34% vs 2024.
SAM PANG TONIGHT BIGGEST NEW 10 PROGRAM LAUNCH SINCE 2022.
The launch of Sam Pang Tonight was a huge success delivering a refreshingly familiar, tonight show format filmed in front of a live studio audience, with a national total audience of over 1 million viewers.
The launch was #1 in its timeslot in total people, 25 to 54s and 16 to 39s, and it was the biggest new program launch for 10 since 2022. The series averaged a total national audience of 624,000 viewers, reached 5.5 million people nationally and lifted 10’s Monday timeslot audience by 65% year-on-year.
- 5.5 million national total viewers reached across the season.
- 624,000 total national audience.
- Lifted 10’s timeslot by 65% year-on-year.
- Launch was #1 in timeslot and biggest new show since 2022.
The laughs will continue with a second season coming in hot for Q4 in 2025 with more Wheel of Segments, monologues, roasts, engaging interviews as well as guest announcers.
TASKMASTER UP TO THE TASK.
Tetchy Taskmaster Tom Gleeson and his devoted assistant Tom Cashman put Dave Hughes, Emma Holland, Lisa McCune, Takashi Wakasugi and Tommy Little, through their paces with a string of ludicrous challenges that left audiences chuckling for more.
This season had tremendous results reaching 5.67 million total national viewers and averaged a total national audience of 489,000.
- 5.67 million national total viewers reached across the season.
- 489,000 total national audience.
The format is thriving on 10 with a fifth season coming for the second half of 2025.
HAVE YOU BEEN PAYING ATTENTION? UP 5%
Quizmaster Tom Gleisner keeps testing the panel’s attention with a little help from regular know-it-alls Ed Kavalee and Sam Pang on TV’s #1 comedy Have You Been Paying Attention?
To-date, the series has reached 5.1 million Australians and it’s Australia’s #1 8.30pm show, averaging a total national audience of 1.01 million, its biggest audiences since 2022 and up 5% on 2024.
- 5.1 million national total viewers reached across the season.
- Total national audience – up 5% on 2024.
- Biggest audiences since 2022.
- #1 8.30pm show.
THE CHEAP SEATS UP 7%.
Comedians Melanie Bracewell and Tim McDonald, alongside their Cultural Correspondent Mel Tracina, continue to poke fun at the week that was on The Cheap Seats.
The show is averaging a total national audience of 558,000, its biggest audiences since 2022 and up 7% on 2024. To-date, the series has reached 4.99 million Australians.
- 4.9 million national total viewers reached across the season.
- 558,000 total national audience – up 7% on 2024.
- Biggest audiences since 2022.
MASTERCHEF AUSTRALIA: BACK TO WIN SIZZLES THIS SEASON
In its 17th season, MasterChef Australia: Back To Win II has welcomed back 24 familiar faces through its hallowed doors.
Viewers have been hungry to take a bite with this season reaching 8.8 million total national viewers so far, and #2 in its timeslot in 25 to 54s and 16 to 39s.
- 8.8 million total national viewers reached across the season.
- #2 in timeslot in 25 to 54s and 16 to 39s.
DEAL OR NO DEAL
Hosted by one of Australia’s most beloved TV presenters, Gold Logie winner Grant Denyer, this global mega-format has reached 9.5 million total national viewers so far in 2025.
- 9.5 million total national viewers reached across the season.
Get ready for an even bigger deal as the show settles into its new home at 7pm weekdays on 10.
FOOTBALL IS KICKIN IT!
Paramount Australia continues to broadcast the best of local and international football across its powerful content ecosystem on 10 and Paramount+.
In 2025, Paramount Australia’s football coverage across the CommBank Matildas, Subway Socceroos and Ninja A-League Women’s and Isuzu UTE A-League Men’s competitions has reached 6.34 million Australians.
Across the regular season the Isuzu UTE A-League Men’s competition was up 9% year-on-year on 10 linear and even more on 10 streaming that saw a growth of 20%. National total audience was the biggest ever on 10. The Grand Final reached 1.1 million people nationally and was #1 in its timeslot.
The Subway Socceroos are achieving their biggest audiences ever on 10, up 72% on 2024 and have reached more than 2.39 million Australians so far this year. CommBank Matildas’ matches have reached over 2.7 million Australians so far this year.
Paramount+ is also seeing record high viewing with match minutes viewed up 146% on 2024 for the CommBank Matildas and up 37% for the Subway Socceroos.
- Reached 6.34 million Australians across Paramount’s football coverage.
- Isuzu UTE A-League Men’s home and away competition up 9% year-on-year.
- Biggest national total audience ever on 10.
- Grand Final reached 1.1 million total national viewers and was #1 in its timeslot.
- Subway Socceroos reached 2.39 million total national viewers so far in 2025.
- Biggest audiences ever on 10 – up 72% vs 2024.
- CommBank Matildas reached 2.7 million total national viewers so far in 2025.
The Subway Socceroos have secured direct qualification for FIFA World Cup 26™ and the CommBank Matildas are now looking to the AFC Women’s Asian Cup Australia 2026™ that is taking place on home turf where you can catch all the action on 10 and Paramount+.
More On 10 In H2 2025.
Rod Prosser added: “There’s even more entertainment on the way in 2025 to watch and stream for free on 10. With a strong content slate spanning comedy, reality, sport, news and more, we’re ready to deliver impact and results for our advertising partners.”
Source: Virtual Australia, OzTAM, Regional TAM, National Total Audience. 10 Total TV reach is National, 2am-2am, When Watched, January 1 to June 29 2025. Football reach includes A-League, Matildas, Socceroos, When Watched. Top regular programs is National, Broadcast TV, 7 Day Consolidated, Master series name, excluding one-offs and Sport. Streaming growth is minutes viewed including co-viewing, Weeks 1-26 2025 vs. 2024. Socceroos growth is 10 match averages 2025 vs. 2024, 7 Day Consolidated, National Total Audience. Grand Final reach includes pre/post match. Biggest A-League Men series includes finals. Gogglebox growth vs. H1 2024.
