Building on an excellent first quarter, 10 continued to dish up the top entertainment in the second quarter. At the start of the week, 10 consistently won the key demographics for Sunday, Monday and Tuesday nights from 7:30-10:30pm.
Super Sundays, Mad Mondays and Top Tuesdays saw audiences get into the kitchen with MasterChef Australia and then stayed on 10 for the laughs with Have You Been Paying Attention? and The Cheap Seats.
Audiences are loving it live and on demand with growth in live stream and BVOD audiences across the board on 10 Play with the platform seeing growth of more than 20% on last year.
Let’s look at the top shelf highlights for 10 in Q2 from April to June 2023.
MasterChef Australia
- Averaged a total national audience of 797,000.
- #1 in its timeslot in 25 to 54s.
- Biggest audiences ever on live stream up 32% on 2022.
- Biggest audiences ever on BVOD up 21% on 2022.
Have You Been Paying Attention?
- Averaged a total national audience of 964,000.
- TV’s #1 8.30pm show.
- #1 in its timeslot in total people and all key demos.
- #1 entertainment show in 25 to 54s and 16 to 39s.
- Biggest audiences ever on live stream up 33% on 2022.
- Biggest audiences ever on BVOD.
The Cheap Seats
- Averaged a total national audience of 566,000, up 7% year-on-year.
- Biggest national total audience ever!
- #1 #8.30pm show on Tuesday nights.
- Biggest audiences ever on live stream up 50% on 2022.
- Biggest audiences ever on BVOD up 11% on 2022.
10 Play
- Biggest year ever!
- Minutes viewed are up 21% year-on-year.
Buckle up for what’s going to be an outstanding third quarter when we premiere new seasons of the thrilling fugitive chase that is Hunted, the treacherously gripping Traitors, the race around the world that is The Amazing Race Celebrity Edition, the craziest guessing game of The Masked Singer Australia, the return of much-loved riotous comedy Thank God You’re Here, and so much more, as 10 continues to be the home of entertainment.
Source: OzTAM 5 City Metro, Quarter 2 April-June 2023, 10 Primary #1 commercial share, 19:30-22:30, Regional Combined Aggregate Markets, OzTAM National VPM, 7 Day BVOD, Live stream audience season lifts year-on-year, Minutes viewed, Weeks 1-27 2023 vs. STLY. Top programs Apr-Jun 2023, 5pm to midnight, minimum 3 episodes, excludes sport. MasterChef timeslot ranked based on launch to date, Consolidated 7.
