BrandBOOST, Another Industry-Leading Premium Ad Product Joins The Paramount ANZ And Innovid Partnership, To Be Delivered Via Magnite.
Paramount Australia and New Zealand (ANZ) further cemented its position as a leader in innovation with the announcement today of BrandBOOST, another industry-first advertising solution with Innovid (NYSE:CTV), providing sophisticated, premium connected television (CTV) ad products to be delivered programmatic-first via Magnite.
BrandBOOST offers three premium ad products that harness existing creative assets including TVCs, videos and imagery, and adds complementary information giving brands a boost to drive further awareness and impact.
- The Frame: An existing TVC plays within a frame that provides extra space to feature additional information such as limited time offers, apps and more.
- Brand Pops: A pop-up overlay features across the base of an existing TVC with a branded animation and call to action.
- Impact Card: An impactful end-frame brand canvas that highlights key messaging and increases time with the brand.
In another Australian-first, Magnite will provide the programmatic advertising system to power BrandBOOST on Paramount platforms, giving marketers ease of trade.
Shani Kugenthiran, Digital Advertising Strategy and Product Director, Paramount ANZ said: “BrandBOOST continues to build on our suite of sophisticated digital advertising solutions for the Australian market.
“Combined with the simplicity of trade via Magnite, we’re empowering marketers with the right tools to maximise existing advertising assets through impactful creative executions that provide opportunities to build greater brand presence and underline CTA.”
Stas Vainshtein, Vice President, Asia Pacific, Innovid added: “We’re delighted to continue to expand our partnership with Paramount ANZ giving advertisers a choice of next-generation creative advertising solutions best suited to their campaigns and brands.
“Delivering BrandBOOST via Magnite is another win for our partnership and the local market as it simplifies the process for advertisers enabling them to clearly target audiences to maximise impact and results.”
James Young, Managing Director, Magnite Australia added: “We’re proud to join Paramount ANZ and Innovid as the programmatic partner for BrandBOOST in this CTV advertising deal.
“As the world’s largest independent sell-side ad platform, we’re confident we’ll facilitate a productive experience for Paramount advertisers and help optimise their results.
“Marketers across the globe have used our technology to monetise their content efficiently and effectively across all screens and platforms, and we look forward to helping Australian advertisers leverage and maximise this next-generation offering with BrandBOOST.”
BrandBOOST joins AdSelector in the Innovid partnership with Paramount ANZ, announced at the hugely successful See Tomorrow UpFront event earlier this month.
BrandBOOST is available now and continues to demonstrate Paramount ANZ’s ability to see and seize the opportunities of tomorrow in digital advertising innovation with a diverse and progressive suite of products focussed on solving client challenges in creative, meaningful and results-driven ways.
About Paramount ANZ
Paramount Australia and New Zealand (ANZ) is a leading media and entertainment company that creates premium content and experiences for audiences worldwide. Paramount ANZ’s portfolio of consumer brands include Network 10, 10 Play, Paramount Pictures, Nickelodeon, MTV, Comedy Central and Australia’s fastest growing streaming service Paramount+. Part of Paramount Global, Paramount ANZ boasts one of the industry’s most important and extensive content libraries. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.
About Innovid
Innovid (NYSE:CTV) powers advertising delivery, personalization, measurement and outcomes across linear, CTV and digital for the world’s largest brands. Through a global infrastructure that enables cross-platform ad serving, data-driven creative, and currency-grade measurement, Innovid offers its clients always-on intelligence to optimize advertising investment across channels, platforms, screens, and devices. Innovid is an independent platform that leads the market in converged TV innovation, through proprietary technology and exclusive partnerships designed to reimagine TV advertising. Headquartered in New York City, Innovid serves a global client base through offices across the Americas, Europe, and Asia Pacific. To learn more, visit innovid.com or follow us on LinkedIn or Twitter.
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.