The Corporate Community Partnership Looks To Bolster Youth Fire Education Awareness Through PAW Patrol™ Franchise.
Paramount Australia and New Zealand (ANZ) today announced the commencement of a new corporate community partnership with Fire and Rescue NSW (FRNSW).
The inaugural partnership which commences this month, will support fire education and awareness initiatives for youth audiences by harnessing an alignment with the hit animated preschool property PAW Patrol, airing on Nickelodeon and produced by Spin Master Entertainment.
Following the outstanding response to PAW Patrol’s association with the 2023 FRNSW Open Day at the Emergency Services Academy in 2023, this partnership will see crucial fire safety messages conveyed to children through messaging from PAW Patrol’s cast of characters.
Minister for Emergency Services, Jihad Dib, said the new partnership will help young people connect with important fire safety messaging, with the popular PAW Patrol characters championing these messages and sharing them in an engaging way.
“With a special appeal to young people, we look forward to seeing Marshall and his mates at FRNSW events and taking part in other community activities which promote fire safety in our homes.”
FRNSW Commissioner, Jeremy Fewtrell, hopes having the fire service team up with PAW Patrol will develop more fire safety ‘ambassadors’ across the state.
“It’s crucial everyone knows how to protect themselves against the risks of fire, but we acknowledge people learn this in different ways,” Commissioner Fewtrell said.
“What we often find through our education programs is that, once children learn about fire prevention and how to react if a fire breaks out, they then share this information with parents and grandparents, among others.”
Paramount Australia Senior Vice President, Content & Programming, Daniel Monaghan, said Nickelodeon is “beyond proud to be partnering with FRNSW.”
“FRNSW and PAW Patrol share the universal themes of rescue, community service, teamwork and friendship, making it the perfect partnership,” Mr Monaghan said.
“We look forward to contributing to the awareness of fire safety messages amongst some of the youngest members of the community.”
Nickelodeon, now in its 44th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. Nickelodeon is a part of Paramount’s (Nasdaq: PARA, PARAA) global portfolio of multimedia entertainment brands.
About PAW Patrol
PAW Patrol follows the adventures of a tech-savvy boy named Ryder and his team of heroic rescue pups who are ready to save the day. Whenever there’s trouble, pups Chase, Marshall, Rubble, Skye, Rocky, Zuma, Everest and Tracker are ready for action, no matter what comes their way. With a mission to work together to keep Adventure Bay safe, no job is too big, and no pup is too small.
About Spin Master Entertainment
Spin Master Corp. (TSX:TOY) is a leading global children’s entertainment company, creating exceptional play experiences through its three creative centres: Toys, Entertainment and Digital Games. Spin Master Entertainment creates and produces compelling multiplatform content, through its in-house studio and partnerships with outside creators, including the preschool franchise PAW Patrol and numerous other original shows, short-form series and feature films.