MasterChef Dishes Up Entertainment

MasterChef Dishes Up Entertainment

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10 dished up the entertainment again in 2023 when Brent Draper took out the illustrious title and was crowned winner of MasterChef Australia 2023. This was Brent’s second time in the MasterChef kitchen after he chose to leave the competition in 2021 to focus on his mental health, a decision that made him even more determined when he returned this year.

He was one of 18 hungry hopefuls that entered the kitchen this season that ultimately saw Brent win the top spot and $250,000. Brent was proud of his achievement and acknowledged that MasterChef had changed his life. Rhiannon Anderson was runner up winning $40,000, while Declan Cleary was awarded third place awarded $10,000 to pursue his food dreams.

From pressure tests to immunity challenges, celebrity judges and cooking for the masses, this 15th season had something for every fan, family and foodie.

In a world-first for the franchise, Australians got a taste of TV with the smoky, sweet and spicy BarbeRue Sauce hitting the shelves exclusively at Coles.

Inspired by her love for barbeque sauce, Rue Mupedzi’s BarbeRue Sauce won MasterChef Australia’s immunity challenge and the incredible opportunity to be stocked for a limited time at Coles stores around Australia.

Audiences filled their plates with this season of MasterChef Australia delivering strong ratings results.

  • 805,000 national total audience.
  • #1 in its timeslot in 25 to 54s.
  • #11 entertainment show in 16 to 39s, #12 in 25 to 54s and #14 in under 50s.
  • Biggest audiences ever on 10 Play.
  • 110,000 viewers on 10 Play, up 24% year-on-year.
  • VOZ Total audience lifts 27% on overnights.
  • Reached 11.23 million Australians across the series, or 43% of the population.
  • The Winner Announced: 1.04 million national viewers. Peaked at 1.09 million.
    • 158% bigger than its competition.
    • #1 show in under 50s, 25 to 54s and 16 to 39s.
  • Grand Finale: 900,000 national viewers. Peaked at 1.06 million.
    • 37% bigger than its competition.
    • #2 show in under 50s, 25 to 54s and 16 to 39s.

And this season was also a social media sensation.

  • Facebook: Over 2 million impressions, over 2.7 million from the finale alone, 5.68 million reach.
    • Top post ‘Declan Helping Theo with Squid in Peter Gilmore’s Test Reel’ reaching 1.04 million.
  • Instagram: 3 million impressions.
    • Top post ‘Jamie Oliver’s Walk in Reel’ reaching 1.9 million.
  • X: Over 1 million impressions.
    • Top post ‘Finalists announced GIF’ reaching 28.6K.
  • TikTok: 3 million video views.
    • Top post ‘Pearl’s Taste Test Video’ reaching 2.6 million.

This year’s MasterChef Australia was like no other following the sudden and tragic passing of beloved judge Jock Zonfrillo.

This season was dedicated to Jock and his family. We hope audiences enjoyed it as a celebration of Jock’s work, life and irrepressible passion for food.

Source: OzTAM, Regional TAM, OzTAM National VPM, Total Audiences are 7 Day TV + 7 Day BVOD + Live Stream, Program ranking based on primary channels, 5pm to midnight, minimum 3 episodes, excluding sport, Consolidated 7. Cumulative reach is Virtual Australia 5.0, When Watched, May 7 to July 23 2023, including encores.

 

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