Reaches 8.45 Million Australians, Achieves Its Biggest BVOD Audience Ever, Total National Audience Lifts Year-On-Year.
After four weeks living alongside fellow celebrities and a mysterious rat in hopes to raise $100,000 for their chosen charity, the Australian public voted in record numbers to crown social media star Skye Wheatley as the 2024 I’m A Celebrity… Get Me Out Of Here! winner and have the jungle crown placed atop her head.
I’m A Celebrity… Get Me Out Of Here! 2024 Highlights:
Season:
- 8.45 million Australians reached across the season.
- Total national audience up 1% compared to 2023.
- Biggest ever BVOD audience on 10 Play for I’m A Celebrity… Get Me Out Of Here!
- 172,000 BVOD viewers, up 42% compared to 2023.
Launch:
- 2.26 million Australians reached.
- 1.11 million national total audience, up 1% compared to 2023.
- #2 show of the night in total people, 25 to 54s and 16 to 39s.
Grand Finale:
- 1.37 million Australians reached in Overnights.
- #1 in its timeslot in 25 to 54s and 16 to 39s.
- Biggest ever live stream audience for I’m A Celebrity… Get Me Out Of Here!
- 57,000 live stream viewers, up 42% on the 2023 Grand Finale.
In its 10th season, I’m A Celebrity… Get Me Out Of Here! welcomed the addition of Wildlife Warrior, Robert Irwin as co-host alongside Julia Morris. The on-screen chemistry and coordinated chaos of Robert Irwin and Julia Morris, won over viewers and top brands, who leveraged the pair’s star power with impactful integrations embedded in the family-friendly show.
8.45 million viewers were treated to another thrilling season as celebrities faced the ultimate test of survival in the jungle and shared their personal stories around the campfire.
This season, I’m A Celebrity… Get Me Out Of Here! grew its total national audience year-on-year (up 1%) and achieved its biggest ever BVOD audience on 10 Play (172,000 – up 42% year-on-year).
I’m A Celebrity… Get Me Out Of Here! Launch reached 2.26 million Australians who eagerly tuned in to find out which celebrities were entering the jungle.
The I’m A Celebrity… Get Me Out Of Here! Grand Finale reached 1.37 million Australians, who tuned in to see Skye Wheatley crowned the 2024 winner as Tristan McManus came second and Callum Hole third. The Grand Finale live stream audience was up 42% compared to 2023, achieving its biggest live stream audience ever. It also beat the competition, claiming first place in its timeslot in 25 to 54s and 16 to 39s.
Daniel Monaghan, SVP Content & Programming, Paramount ANZ, said: “We are thrilled to see I’m A Celebrity… Get Me Out Of Here! grow year on year. This achievement stands as a testament to the dedication of all those involved in delivering this captivating show to Australian audiences.
“Congratulations to Robert Irwin and Julia Morris, our celebrities, and our incredibly talented team at Network 10 and ITV Studios Australia, on delivering yet another outstanding season.
“We’re delighted to see Skye Wheatley crowned the Queen of the jungle and are proud to donate $100,000 to her chosen charity, Bully Zero.”
Rod Prosser, Chief Sales Officer, Paramount ANZ, said: “This season of I’m A Celebrity… Get Me Out Of Here! has been one of our most successful seasons yet.
“The market interest was competitive and dynamic which saw a plethora of innovative, creative, and ground-breaking integrations with key partners such as ahm Health Insurance, Bedshed, Mahindra, McDonalds, Nature’s Own, Surf, and more.
“Thank you to our partners, sponsors, and Paramount ANZ Sales and Brand Studio teams who used ingenuity, agility and creativity to bring campaigns to life this season.”
I’m A Celebrity… Get Me Out Of Here! Season 10.
Available On 10 Play.
10play.com.au/im-a-celebrity-get-me-out-of-here
Source: VOZ 5.0, Total TV, Season reach based on 24/03/24-21/04/24, Cumulative Reach, includes encores, when watched. National total audience based on 2024-to-date vs. Complete 2023 season. BVOD Total (7 Day BVOD + Live stream). Grand Finale audience based on overnight, timeslot ranks based on metro overnight, Launch and season averages based on Consolidated 7.