Paramount Is Redefining Brand Connection In Australia. This Is Your Way In, And The Sky’s The Limit.

Bold Stories. Fan Favourites. Fresh Voices. The Stars Align At Paramount Australia.

Have You Been Paying Attention? Because Australian audiences certainly have. And when they’re watching, they’re not just tuning in – they’re forming alliances, casting votes, and making strategic decisions about which brands earn their trust.

And at Paramount, we are connecting your brands to content audiences love, across linear, BVOD and SVOD.

Here’s the tribal council truth: brands can either sit in The Cheap Seats commenting on culture, or they can get in the game and create it.

Paramount gives you access to the shows Australia can’t stop talking about. From Big Brother social connections to I’m A Celebrity trials, from the heart-stopping action of A-League football to the local investigations of NCIS: Sydney and the laughs of Ghosts Australia – we’re serving up premium cultural moments, ready for your brands to be part of.

And unlike Survivor, there’s no torch to be snuffed here. Everyone’s a winner when you align with content that has a passionate fan base.

Every advertiser faces the same million-dollar question: which platform deserves your budget? Lock it in, Gibney – because Paramount is the answer that keeps you in the game. We’re not offering 50/50s or phone-a-friends. We’re giving you full confidence that your investment lands where Australia’s attention actually is.

MasterChef taught us that great outcomes come from the right ingredients, perfect timing, and a little bit of star power. Your brand partnership with Paramount follows the same formula.

Paramount’s ingredients include talent Australia trusts, stories they obsess over, and formats that turn viewers into superfans.

One seamless ecosystem across linear, BVOD and SVOD, delivers perfectly-timed brand integration where audiences are watching, when they are watching.

The results speak for themselves with attribution tools that prove your campaign didn’t just look good on the plate – it delivered results.

Paramount delivers valuable audiences, cultural relevance, undivided attention, and proof it all adds up.

Whether you’re navigating The Amazing Race of campaign optimisation or forming strategic alliances across platforms, Paramount connects your brand to give you every advantage.

Your way in starts here. Contact your Paramount Australia Sales Rep to connect to audiences.

The sky’s the limit.