This is your invitation to tap into a global entertainment powerhouse, with 16.3 million engaged Australians and growth across all platforms.
Only Paramount unites the scale of broadcast, the innovation of BVOD and FAST, and the momentum of Australia’s fastest-growing SVOD — all in one ecosystem built for brands.
Momentum In Content.
Every genre. Every audience. Every moment that counts. Driven by premium, brand-safe content.
Your brand doesn’t just advertise – it becomes part of the cultural conversation that 16.3 million Australians are having every month.
There’s more to come in the second half of 2025 with the highly anticipated Survivor: Australia V World and The Amazing Race Australia: Celebrity Edition. Plus, Big Brother returns home (finally!) along with a 24/7 livestream.
Audiences can find Australia’s biggest comedies on 10 including, Have You Been Paying Attention?, The Cheap Seats, Sam Pang Tonight, Gogglebox and the return of Talkin’ Bout Your Gen. 10 News builds on the trust that its biggest audiences since 2022 have been returning to.
Kids content balloons on Nickelodeon (up 11% year-on-year).
The Home of Australian Football delivers for passionate fans in the lead-up to some of the biggest championships happening on our home turf, with the AFC Women’s Asian Cup kicking off in 2026.
And Paramount+ Originals continue to break streaming records.
Our partners get to own the moments everyone talks about the next day with a content strategy built for growth across every genre.
Momentum In Innovation.
Access Paramount’s market-first contextual suite of immersive, premium advertising experiences on Connected TV – powered by unmatched contextual capability in partnership with KERV.ai and Freewheel.
Leverage AI driven premium content analysis to identify and own the most iconic, compelling and brand-safe moments across 10’s tentpole programming in real-time.
Harness the Paramount contextual suite to not only immerse audiences in your brand within or alongside the moments they remember but deliver an accompanying seamless, contextually relevant product or brand experience.
The benefit? Capture exclusive audience attention, enhance brand relevance, and elevate impact harnessing the power of contextual relevance to deliver a truly immersive, premium, advertising experience.
Momentum In Creativity.
Smart integration. Cultural relevance. Seamless storytelling.
At Paramount Brand Studio, we transform partnerships into a true collaboration. By weaving brands into content audiences want to watch, supported with premium broadcast and digital assets, our award-winning integrations put your brand front and centre.
Join the club of brands that don’t just advertise – they become part of the conversation. Fully integrated sponsorships can provide double digit lifts in key brand metrics, including a 23% increase in purchase intent for sponsors.
Ready to build momentum for your brand?
Let’s create the right solution for your brand. Contact your Paramount Australia Sales Rep today.